Earlier this week Fitbit announced their “first” smartwatch. I say “first” because they’ve had other watches, but they were limited to built-in apps and some notifications. The Fitbit Ionic is a smartwatch with a custom OS with a strong emphasis on tracking your workout activity. Previous Fitbit devices were glorified step tracks with heart rate and sleep tracking thrown in. Fitbit didn’t know what to do with the data it was collecting or how to keep customers from throwing the Fitbit in a drawer and forgetting about it.
In the Fitbit Ionic, there is a heart rate sensor, GPS, and an oxygen saturation monitor. With the oxygen saturation monitor, Fitbit hopes to use the technology to track new metrics like sleep apnea or how well your workout is going. As you can see, there is more focus on the workout and less on the step tracking aspects.
Fitbit took Pebble’s OS strategy but left behind their industrial design
The Fitbit Ionic is ugly. There is no getting around the boxy design and non-removable strap. Fitbit is following the design trend they’ve been using since the start. The smartwatch looks like the Blaze which also, unfortunately, resembles like the Fitbit Charge. Fitbit’s unwillingness to change their industrial design is part of their continued struggled to make it big. When they bought Pebble, I thought Fitbit would take some cues from their industrial design, but Fitbit ended up only taking Pebble’s OS strategy.
Pebble built a community around developers, something Fitbit will need to do. They’ll need third-party support from not only fitness apps, but everyone’s who developed an app for Apple’s or Google’s platform. To entice me to the Fitbit watch I’d need apps across the app store adding support so I can have a choice of what I want. I’d personally want Coinbase, Swarm, and a few other smaller developers to add support for the Ionic before I even think about wearing the watch.
Fitbit is going head to head with Garmin and Polar which have beautiful round watches that can do everything the Ionic can do, Not only are those competitors good looking but they’re reasonably priced. Many Garmin watches around $199 or $249, which is common for a smartwatch, but the Ionic is a staggering $299. The Apple Watch series 1 is $249, which has more support from third-party apps but also Apple.
Let me know what you think about the Fitbit Ionic! I’m personally waiting on my TicWatch to ship sometime in November, so the Ionic doesn’t appeal to me.