Snap[chat] filed the necessary paperwork with the SEC to finally IPO. The paper gave a lot of insight into the company from the annual revenue from advertisers to the amount of money they lost in 2016. The paperwork also revealed Snap Inc. is working on bringing Spectacles to more customers. Currently, Spectacles are limited to a vending machine which pops up in random locations across the U.S. every few days. There’s also a physical store in New York, but the roll out is still limited.
As a result of this sensational rollout, we’ve long lines, huge markups on eBay, and many questioning when Snap would bring this to more customers. All of this could change this year!
Spectacles could have a widespread roll out
According to the S-1 filing from Snap, there will be a wider roll out of Spectacles.
In 2017, we expect to continue to make substantial investments in inventory, marketing, distribution, and product innovation as we assess product demand. Additionally, we plan to significantly broaden the distribution of Spectacles, which will increase our costs and overall financial risk.
Spectacles, if you don’t know, are a pair of sunglasses with a wide-angle lens. The camera syncs with Snapchat, where you’re able to share the videos with friends and family or even through Stories. The videos are “circular” which allows you to rotate the phone and still see the video. It’s innovative and exciting to see a twist on video which has been stuck with either vertical or traditional horizontal.
While the S-1 filing doesn’t include more info on availability, whether the price will change, or if they’ll still be sold through the playful Snapbots, we do know it’ll all happen this year! I’m looking closely at Snap Inc. filing and throwing around the idea of making an investment when they do go public. Even though the recorded a $500 million lost in 2016 they have growth and potential no other app has seen since Facebook.
Tell us in the comments below if you’ve bought a pair or Spectacles or whether you’re interested in buying some stock in Snap!