For better or worse Tidal is expanding beyond music into some television series. The company which was recently purchased and relaunched by Jay-Z has been the butt of jokes in the technology community, and seem to struggle against Apple Music and Spotify.
Tidal’s introducing TV shows to keep users”happy,” which could mean this is a last-ditch effort on the companies part to stay relevant. Yahoo’s another company who’s ventured into original TV programming, but they’ve lost millions on different shows. Tidal’s senior chief of artist and label relations Tim Riley, told Variety “[i]f someone is paying for Tidal, we want that to be the best experience they can have.” Tidal already offers a plan for more, offering higher bit music streaming which means better sound quality.
The first TV show available is, No Small Talk, an unscripted series focused on lesser known comedians. Each episode will showcase three comics performing at the Comedy Cellar in New York. Than in January the company will release Money & Violence, a series originally from YouTube. They’ll have exclusive rights for the first week, then it will be available everywhere for anyone to find.
The company plans on producing and releasing more shows focusing on new artist and sports. Tidal is adding value to their subscription when competition is heating up, especially with YouTube Red which gives ad free videos including music and a subscription to Google Play Music all for $10.
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