In April Twitter released its own music service, but the company is considering shutting it down already. According to AllThingD adopting numbers have been “abysmal,” which could be caused by lack of advertising or discussion by Twitter. The company isn’t leaving the music idea behind entirely, AllThingsD said, and is “restructuring” its entire music department. The app could have struggled because you had to link another music streaming service such as Spotify or Rdio.
With an IPO approaching it would be smart for Twitter to find a way to monetize the app. The app has also been locked to iOS, with no Android app in the roadmap. Consumers did not want to use another app to access their music subscriptions. If Twitter chooses to not not close the service than we could see an update that drastically changes the look and feel of the app.