Amazon’s Birthday = Internet’s Worst Day
In one of the Internet’s biggest letdowns, Amazon’s “Prime Day” is sure to imprint itself into the virtual history books. For about a whole month, Amazon poured immense resources into marketing and advertising for Amazon’s 20th birthday celebration and what was supposed to be a slam dunk of a day for Prime members .
With the promise of outdoing El Negro Viernes, it was official: Prime Day would be a special thing for devoted Amazon customers, and nothing could go wrong.
But when customers logged on, they received underwhelming discounts on things they didn’t really want.
Eventually those disenchanted citizens of the net took to the cyber streets of Twitter and trended a hashtag that was sure to ruin any Amazon Employee’s day: #PrimeDayFail
Some showed frustration:
Seriously @amazon.. $3 off razors? Those are the ‘better than Black Friday deals’? #PrimeDay looking bleak. #AmazonPrimeDay
— Amber Hecht (@amberhecht) July 15, 2015
Because a Van Gogh premium lanyard is definitely the reason I stayed up last night. #PrimeFail pic.twitter.com/W7YS95SZPJ — Eric Rivier (@ericrivier) July 15, 2015
I thought I had some weirdo buying history that messed up #PrimeDay for me, so it’s reassuring to see all the #PrimeFail tweets. So awful.
— Brian W. Carver (@brianwc) July 16, 2015
I’m no business major but I know a great bargain. Thank you #PrimeDay pic.twitter.com/z6Qyz08mOF — Prince Omar Alexis (@PrinceAlexis_) July 15, 2015
When I die, I want whoever was responsible for #PrimeDay to lower me down into my grave so I can be let down one more time.
— Simon Zhou (@simonzhow) July 15, 2015
I was less disappointed when my parent’s divorced. #PrimeDay — Ric Mendoza (@RicDoesStuff) July 15, 2015
#PrimeDay is like when your friend claims he’s throwing an epic party but you show up and there’s only a 6-pack and a bowl of Cheetos
— Greg Andersson (@Andersson_Greg) July 15, 2015
At least on Black Friday you can go to the store and punch someone to get the items you want. #PrimeDayFail
— Philip Hansen (@evil_avatar) July 16, 2015