Instagram has had the same filters for two years now, instead of working on those they’ve improved video and introduced private messages. Now the Facebook owned app wants to have some subtle, clean, and well designed filters that users will want to use. Millions use VSCO for better image editing and filters, and Instagram wants to ensure you spend more time on their app.
Instagram has introduced five new filters that they call the “best yet.”
Inspired by the photography , art, fashion and design of the global Instagram community, we’re releasing five new filters that we believe are our best yet, Instagram said. You’ll see the filters at the front of your filter tray: Slumber, Crema, Ludwig, Aden and Perpetua. They soften and subtly shift colors to achieve the look and feel you want for each photo.
Along with these new filters the app will also show a small preview of your image with each filter so you can more easily pick one that makes your image pop. The filters will also be arrangeable, so you can move your most used filter to the front and move Hefe or another filter you hate to the back.
“We’ve seen tremendous creativity within the community, not only in the moments they share, but in the time spent carefully composing and editing photos and videos to bring out emotions and make them beautiful,” Instagram said.
With more than 300 million users using the app, Instagram wants to make their experience better and more appealing. Instagram hasn’t focused on filters for the past two years while they have built new tools and focused on video. However, filters are the main reason Instagram gained such a following.
Tell us in the comments what you think of the new filters once you upgrade the app on your Android or iOS device.