Lady GaGa is teaming up with Yahoo to do an airing of the last performance of her last concert from her latest album, Artpop in Paris, France
How many hits do you think they’re getting (and how many happy advertisers are being shocked, if any?)
This isn’t too popular and many artists haven’t taken this leap due to poor live-performances and fear of lip-synching or making mistakes live, so the company is being an early innovator (or failed risk-taker) of this strategy, if this goes well, you’ll more than likely catch a lot of artists doing this from now on…at least that’s what I think
What do YOU think?
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