The appeal of Amazon is the quick checkouts along with the free two day shipping when you are a Prime member. Now you’re able to get Prime shipping outside of Amazon on third party sites that use the Amazon login and pay feature.
“I can see a day when Prime members will have access to sneak previews and first chance to shop our new collections,” Rich Ascott, AllSaints’ global digital director, said at the event. “What this means for AllSaints is that we can leverage Amazon’s payments expertise and global reach to introduce new customers to AllSaints by providing a better buying experience.”
Prime is currently $99 and adding more places to use the service will make the service even more appealing after the recent price hike. Amazon has tried to poach Abercrombie & Fitch and Neiman Marcus, but both companies are skeptical on giving Amazon all this information. The company would not only get more information from these transactions, but also consumers would feel at ease giving them their sensitive financial information.
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