Despite other big tech companies acquiring many other startups, Twitter has, until now, been sitting on the acquisition sidelines. However, Re/code now reports that Twitter may buy popular audio-sharing service SoundCloud, which was valued at $700 million earlier this year. Twitter has been experimenting with their own music app over the past years, but the purchase would help Twitter grow its user base and give them control over a huge audio community, integrated into the site like Vine is into their video service.
SoundCloud describes itself as “YouTube for audio” and boast over 250 million users in 2013. Twitter just hit 255 million users last month, a number dwarfed by sites like Facebook, YouTube, and even Google+. It is likely that investors want to expand this number, and users could easily cross over from SoundCloud. Twitter could also integrate SoundCloud into the app and the website like it has done with Vine.
Re/Code says that this buyout might not even happen and their isn’t any guarantee that this will come to fruition. SoundCloud also notes on its site there aren’t any deals with record labels for content uploaded to the site. Tell us what you think about Twitter buying SoundCloud. Would you like to listen to a SoundCloud directly from Twitter?