If you use Netflix across different devices you’ll notice that on each different there is a different design. Netflix announced yesterday that there would be a large change that will affect all 40 million subscribers. They will be rolling out a more visually rich look regardless of device.
“This is the biggest change in how Netflix looks on a TV,” said Chris Jaffe, Netflix’s vice president of product innovation.
Previously each app was built for each specific device, which meant adding features took a lot of effort. This is one of the reasons why Roku devices still lack the kids section on Netflix while every other device supports it. The new app works with low end device but can still scale to higher end devices like game systems.
Jaffe said the streaming company has already rolled out the new interfaces back in April. For those members, they’ve said the new look is clean and allows them to watch more content easier. The supported devices include the PlayStation 3, PlayStation 4, Xbox 360, Roku 3, newer smart TVs, and recent Blu-ray players. Additional devices, including older Roku boxes, will be added over the coming months. Newer TiVo boxes will be added in early 2014.
The only device that does not support the new look is the Apple TV which has strict restrictions are on their apps. The Xbox One much like the Apple TV has strict rules on how the app have to look. This means neither will have the look of the new update, but will have one that match the rest of the apps on the device.