Twitter is publicly testing a new feature that would make its easier for brands to sell their products on Twitter through tweets. The new feature is a new page where users can find information on a product or place, and even buy either the product or tickets to the place.
Each page offers images, expanded information, and related tweets to the product. If the product was a book the product page could have the books description, along with an excerpt, images, tweets from the author, and other relevant tweets. HBO has a collection of “fan favorite” Game of Thrones merchandise, while Target offers up a list of swimsuits and summer wear, and Ellen has The Best of Ellen Shop.
The ploy to sell things on Twitter will encourage brands to interact with users, and entice more holdouts to join the service. This is only a test for Twitter and could only stay a test or become a core part of the site. The update will be rolling out for iOS and Android to see the new pages, and the web version should be live.
Tell us what you think about buying things on Twitter in the comments below!