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Under Armour buys two fitness apps

Endomondo and MyFitnessPal are two fitness apps that collectively boast 100 million active users. Under Armour purchased MyFitnessPal For $475 million, and Endomondo for another $85 million.

“Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world,” said Under Armour CEO and founder Kevin Plank.

Under Armour also recently purchased MapMyFitness for $150 million back in 2013, and now sells MapMyRun devices. Its yet to be seen if Under Armour can bring these three fitness apps into one product that fits the Under Armour brand.

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Under Armour

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