Motorola Mobility the company Google first bought then was sold to Lenovo for $2.91 billion acquisition that was first announced back in February is finalized. The Motorola name won’t go anywhere and the corporate headquarters will stay in Chicago.
The Motorola team will remain intact and the company will stay separate from Lenovo besides the small branding of Lenovo.
“As excited as we are about what’s changing, we’re also pleased with what we are carrying forward with us,” explained Rick Osterloh, Motorola president, in a blog post on the company’s website today. “The iconic Motorola brand will continue, as will the Moto and DROID franchises that have propelled our growth over the past year.”
Motorola will stay focused on smartphones that have become so popular in recent years which include pure Android experiences. The company will continue to produce over size Nexus phones, and work closely with Google to make their software smarter and solve real consumer problems.
“Motorola is in great hands with Lenovo, a company that’s all-in on making great devices,” said Google CEO Larry Page in a press release issued by Lenovo this morning.
Google did keep part of Motorola, namely their major patent portfolio and the research division of the company. Lenovo bought the name and reach of the company into the United States market which Lenovo has yet to penetrate. Tell us what you think about the Motorola name staying intact and how you feel about the company staying separate.
Lenovo produce some pretty well built laptops/tablets.etc with some creative ideas so it would be interesting to see what they do with Motorola. The Moto G and Moto X are big favorites here in the UK because they have decent specs for the price so hopefully they won’t become more expensive over time. I couldn’t imagine Lenovo really being transparent with the branding though, but I’m not sure they’d go for the ‘Nokia to Microsoft Lumia’ approach with ‘Motorola to Lenovo Moto’.